Main stage

Breakout Sessions

Opening Statement

Nordic Ecommerce Summit Chairman Jim Lofgren welcomes guests and shares a preview of the content that is to come throughout the day.

From Acquisition To Post-Purchase: Personalizing Your Customer Experience End-To-End

A discussion between Fjellsport's ecommerce manager Christian Evensen and Nosto's GM of the Nordics about how Fjellsport uses customer behavioral and transactional data to personalize the entire online shopping experience from acquisition to retention.

Hästens x Adyen: A Digitalization Journey

Join Hästens' CFO Robert Carlen and Adyen's Head of Marketing in the Nordics Katarina Norden as they discuss how the mattress and bedding retailer uses innovative payment experiences to deliver seamless omnichannel shopping experiences.

PANEL: A Discussion On Amazon's Entrance Into the Nordic Market

With Amazon finally entering the Nordic market, join this panel consisting of Amazon’s former Head of Payments Expansion in the Nordics Anil Bains, Miss Mary of Sweden' CEO Elisabet Sandström, Fyndiq's CEO Fredrik Norberg, Wish's General Manager of the Nordics Havard Stjernen, and Co-Founder of Jethro Marks as they discuss the implications of an industry giant like Amazon coming into play. The discussion will be moderated by Jim Lofgren, Chairman of NES.

Ignite Your Customers’ Passion With A Compelling Ecommerce Experience

How well are you managing your eCommerce experience and do you know how to excel it? Hear from online motorcycle and snowmobile retailer, Pierce, on the problems they were facing and how they audited and excelled their eCommerce experience together with Akeneo. Learn how to evaluate the maturity of your own product experience based on the PXM Maturity framework developed by Akeneo and join Pierce on becoming a Product Experience Champion!

Now What? Shaping An Excellent After-Purchase Experience With iDeal Of Sweden And Reclaimit

iDeal Of Sweden takes the stand in an exclusive interview with CEO of Reclaimit Wilhelm Hamilton! Get the full scope on how iDeal Of Sweden works to master the aftermarket experience. They will discuss their post-sale process and how Reclaimit has helped them build experiences their customers love.

Extreme Growth With Profitability – Key Factors For Successful Ecommerce

Rickard Lyko, CEO of Lyko, has helped grow his family's company to a multi-national retailer. Join Rickard as he discusses his path to success and shares the key factors he believes played a role in his journey.

A Year Of Change: Tips And Trick's From KitchenTime CEO Joel Falck

Cross-border, convenience and COVID: e-commerce is continuously being reshaped by new challenges and external forces that drive change. But what trends are in the spotlight in 2020? And how has the global pandemic impacted purchase patterns? With real-life statistics, business insights and a data-driven mindset, we will present how you can use the trends to leverage loyalty and optimise revenue in the ever-evolving e-commerce sphere.

Bridging The Gap Between Online And In-store With LAKRIDS BY BÜLOW A Luxury Liquorice Company

Johan Bülow always knew that he wanted to create something special. He threw his passion and attention into liquorice – a Scandinavian favourite. LAKRIDS BY BÜLOW was born, a luxury liquorice company . They now sell directly from their own website as well as their own stores across Europe and through more than 2000 retail partners. The company has grown over the years to a healthy 8 figure company who recently celebrated their 13 year anniversary. Join Michael, the Ecommerce Director from LAKRIDS BY BÜLOW, as he shares marketing strategies that have helped drive this success as well as how they are engaging customers in store and online.

PANEL: A Discussion About Payment Options And Credit Law

Join Per Bolund, Minister for Financial Markets in Sweden, Johnny Sällberg, Chief Commercial Officer of Qliro, and Bengt Nilervall, Head of Payment Systems at Svensk Handel as they discuss the New Credit Act in Sweden and the overall landscape of payment providers and options in the market. The conversation will be moderated by Johanna Allhorn, Editor-In-Chief of Ehandel.

How To Slam-Dunk Your Customer Experience With Brand Champions And Unified Commerce

With Jens Levin, co-founder and CEO at Sitoo, Mattias Eriksson, from Voyado and Karin Lindahl, CEO at Indiska, discover why using real-time data across all your sales channels is essential for creating a true ‘omni-experience’ and slam-dunking your customer expectations - including the back story behind Indiska’s digital transformation. You’ll learn how simple it is to make this a reality with rocket-fuelled, hassle-free implementation, easy integrations with the rest of your retail ecosystem, dynamic scalability, and dramatically reduced running costs.

How Kronans Apotek Handled Covid-19 Using On-Site Search

Join Mattias Schlyter from Klevu and Daniel Larrsson from Kronans Apotek in a discussion about how Kronans Apotek managed to handle COVID-19 and what role their search engine played in the picture. Among other things, they'll discuss changes that have taken place within Kronans Apotek, the challenges the retailer suddenly faced and how they were handled, and solutions and tips that can help other merchants get ahead

Where Esports Meet Ecomm: Customer Interactions In A Digital Era

"Join Susanne Holmsäter and Carl Rivera from Shopify as they discuss the intersection of esports and ecommerce with Head of Merchandise for Ninjas in Pyjamas Laura Rojas. The discussion will be about the overall experience of building an ecommerce presence, optimizations that successful ecommerce professionals should be looking at, and how ecommerce touches so many industries in today's market.

The Marketplace Strategy: How Has Grown Their Business

Markus Nasholm, CEO of Best of Brands Group (an online retailer with showrooms and sites such as, along with Anne Kelley, Chief of Staff to the COO of MIrakl, join each other on stage to discuss the marketplace strategy and how Campadre has grown into the successful brand it is today.

Closing Statement

Nordic Ecommerce Summit Chairman Jim Lofgren wraps up the day with final remarks and sums up learnings that guests can take with them.